Our Story

We built the tool we
always wished existed

Techfleet Sync was born out of frustration. After years of watching device resellers lose deals because of stale spreadsheets and broken version control, we decided to build the infrastructure layer the industry was missing.

Our mission

We're building the AI-powered inventory synchronization layer for the device resale economy. Our mission is to replace every stale price list, every emailed CSV, and every "let me check and get back to you" moment with always-live data that moves at the speed of commerce.

The secondary device market processes hundreds of billions of dollars annually — yet most of it still runs on manual workflows built for a different era. We're here to change that.

The story

2021

Our founders were consulting for a mid-sized Canadian device refurbisher processing 3,000+ units per month. Every week: a new Excel file, a new set of errors, a new buyer who got quoted the wrong price. The chaos was systemic.

2022

We started prototyping a shared inventory link tool — one URL, always current, no login required for buyers. Within six months, three of the merchants we worked with had replaced their entire price list workflow with Techfleet links.

2023

We incorporated, raised a small pre-seed round from operators in the recommerce space, and began building the full platform: serialized IMEI tracking, channel sync, real-time pricing intelligence.

2024

We launched our marketplace integrations — eBay, Back Market, Swappa — and introduced the MCP and UCP protocols, making Techfleet Sync the first inventory platform that AI agents can query natively.

2025

380+ merchants, 2.4M+ IMEIs tracked, and growing. We're just getting started on building the infrastructure for the next decade of device commerce.

What we believe

Speed is a feature

Stale data costs money. We're obsessed with keeping every link, price, and inventory count updated in real time — no delays, no excuses.

Trust is everything

Buyers need to trust your pricing. Sellers need to trust the platform. Every decision we make starts with protecting that trust on both sides.

Built for operators

We're not building for VCs or press releases. We're building for the people running warehouses, managing 10,000 IMEIs, and shipping hundreds of units a day.

The team

Built by people who have lived the problem firsthand.

AM
Alex Mercer
CEO & Co-founder

Former operations lead at a top-5 North American device refurbisher. Built Techfleet Sync after spending a decade drowning in spreadsheets.

PN
Priya Nair
CTO & Co-founder

Previously led infrastructure at two Series B logistics startups. Obsessed with real-time data pipelines and distributed systems.

DK
Daniel Kwon
Head of Product

Spent 6 years building marketplace tools for electronics resellers. Knows exactly what device dealers need — because he was one.

CV
Chloe Vance
Head of Partnerships

Scaled channel partnerships at a major recommerce platform. Brings deep relationships across eBay, Back Market, and Swappa ecosystems.

Want to be part of what we're building?

We're always looking for operators, engineers, and partners who share our obsession with making device commerce faster and more reliable.