Google Merchant Center

Last updated: April 2026

Google Merchant Center (GMC) lets your products appear in Google Shopping, the Shopping tab, and Performance Max campaigns. Techfleet Sync generates a GMC-compliant feed from your catalog.

What you need

  • A Google Merchant Center account verified against a claimed domain
  • GTIN values on your products (Google will reject items without them in most device categories)
  • Accurate shipping and tax settings in GMC

Connecting

  1. Go to Sales Channels → Add Channel → Google Merchant Center
  2. Sign in with a Google account that has admin access to the GMC account
  3. Pick the merchant ID
  4. Techfleet uploads a feed and schedules recurring syncs
NOTE

GMC is strict about required attributes: brand, GPC category, condition, availability, price, and for most devices, GTIN. Techfleet Sync maps these from your catalog automatically, but missing values will surface as disapprovals — fix them in the product record.

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