Composite storefronts (multi-merchant marketplaces)

Last updated: April 2026

A composite storefront is a marketplace-style storefront owned by one merchant that surfaces inventory from several other Techfleet merchants. Buyers shop one catalog; each sale routes to the source merchant and their Stripe Connect account.

Who should use this

  • Marketplace operators aggregating dozens of sellers into one branded URL
  • Industry consortiums or buy-groups pooling inventory
  • Resellers running a public-facing storefront on top of partner supply

Create a composite storefront

  1. Go to /dashboard/composite-storefronts
  2. Click New Composite Storefront
  3. Pick a slug (e.g. marketplace.example.com) and a display name
  4. Invite source merchants by email — they accept from their own dashboard
  5. Once merchants accept, their products appear in your composite catalog

How revenue splits work

Each sale routes payment directly to the source merchant's Stripe Connect account. The composite storefront owner takes a platform fee (configured per storefront) that settles automatically through Stripe application fees. No manual reconciliation.

Moderation

  • Remove a product from the composite catalog without affecting the source merchant's own storefront
  • Feature items on the composite homepage
  • Revoke a source merchant — their products disappear immediately

Separate from your own storefront

The composite storefront lives at its own buyer URL — separate from the owner's personal storefront. Buyers see the marketplace branding, not the owner's brand.

NOTE

Composite Storefronts are v1. Per-merchant commission tiers, category curation, and marketplace-wide promo codes are on the v2 roadmap.

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